with One Rinse
If taking a hot shower is more about waking up than washing, it can be easy to forget that one in nine people still lack a steady supply of clean water. That’s over 700 million people worldwide.
Some of these dry regions are getting even drier due to global warming increasing the incidence of drought. When limited access to clean water means women spend 200 million hours every single day collecting the world’s most precious natural resource, it’s vital that we make every single drop count.
In water-scarce countries, a third of domestic water is used to clean clothes, usually by hand. Often, several buckets of water are used just to rinse soapy residue from fabrics. With valuable water wasted on cleaning clothes, families have a limited supply for cooking and sanitation, but one simple change to laundry habits could help families save water.
Comfort One Rinse has already helped thousands of homes use up to 75% less water while washing clothes. Developed to dramatically reduce the amount of foam left in fabrics after washing, the fabric conditioner requires just one bucket of water to fully clean items, so a family can save up to 30 litres of water on every hand-washed load.
Comfort One Rinse launched in India and Cambodia in 2012, and has now reached Thailand, Vietnam, Indonesia and the Philippines. Not only are One Rinse products developed to save water, but local initiatives, workshops and resources are helping families see how easily they can change laundry habits. The brand’s commitment to water-scarce countries means it now accounts for 38% of the fabric conditioner market in Vietnam and 25% in Indonesia.
In Vietnam, Comfort One Rinse has teamed up with the Vietnam Ministry of Natural Resources and Environment (MONRE) and, as part of its Water Heroes campaign, will donate 1.8 litres of clean water to rural villages in Vietnam for every online pledge received by consumers on the dedicated Water Heroes website.
In just four weeks from the campaign launching on World Water Day, the petition received over 56,000 pledges of support. To date, the petition has received over 250,000 signatures – that’s over 450,000 litres of clean water that will be donated by Unilever to communities in need.
Households will furthermore receive Unilever Pureit water filters to purify water, without the need for expensive refills or electricity, along with the opportunity to participate in programmes on safe water and water conservation.
Comfort’s mission to help families save time, money and water has started well, with huge potential for more homes to make the most of every drop. If all of Unilever’s laundry consumers in Asia and South Africa used One Rinse products and water-saving methods, we could save 500 billion litres of water.
In the meantime, we continue to focus on the commitments of our Sustainable Living Plan, working to slow climate change while providing 50 million households in water-scarce countries with laundry products that deliver excellent results with less water by 2020.
Wherever you are in the world, you can help to make a difference through simple changes to your laundry habits, such as line drying, turning down the water temperature on your washing machine and using shorter, ‘express’ cycles. Help us spread the word about a very important message by sharing the Saving Water – Saving Effort video now.