Improving our packaging
for a better world
Improving the long-term health of our planet is a job that requires unity between, not only people, but organisations. Sharing knowledge and adopting groundbreaking new technologies is key to moving forward.
Unilever are committed to developing great products that reduce our impact on the environment. This means using less energy and fewer raw materials, so we can lower our carbon footprint.
We want to make sustainable living easier for people, which is why we introduced the most significant packaging reduction initiative for aerosol deodorants in over fifty years.
In 2013, after more than a decade of research and development, we successfully compressed our big Sure, Dove and Vaseline cans into smaller ones, using 25 per cent less aluminium in the packaging and 50 per cent less propellant gas inside. Our new cans have reduced in size from 150ml to 75ml, so they’re better for the environment and more convenient for you - yet will last just as long and work just as well as the old packs.
Lighter and sleeker, the aluminium cans can be recycled to save energy. The new deodorants require less propellant to deliver each spray, allowing the can to be reduced in size resulting in a carbon footprint reduction of 25 per cent on average per can. What's even better, the new-look cans use on average 25 per cent less aluminium and, due to the smaller size, more can be transported at once, resulting in a 35 per cent reduction in the number of lorries on the road.
This new technology has been extremely well received so far, converting consumers by the million. This result not only benefits Unilever as a brand, enabling us to do more around the world, but is a proven result that our customers are taking action and joining us in the fight against climate change. For every 1 million people who switch to compressed deodorants, we could save 696 tonnes of CO2 and enough aluminium to make 20,000 bikes! In Europe alone, we have already saved 800 tonnes of aluminium since 2013.
With this in mind, and in order to ensure that we protect the long-term health of our planet, we have invited our competitors to take advantage of this knowledge and adopt our revolutionary new technology. We have a shared a how-to guide to assist in the manufacturing of smaller cans and encourage our peers to use the word “compressed” along with the green band that Unilever have pioneered. Through this initiative, we hope to see the deodorant industry as a whole reduce its aerosol carbon footprint 25 per cent - hopefully even more!
To find out more about the compressed deodorants range, visit: www.compresseddeodorants.com