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Kids Today Project

Kids Today

Project

Do you wish you had made less mess as a child? Jumped in fewer puddles, not licked the cake bowl, or gotten less muddy? Probably not. No one ever wishes they'd made less mess as a child, yet when it comes to our own children we can forget just how important – and fun – making a mess is.

Playing in our free time is not just part of growing up, it’s part of learning too. The opportunity to explore, create, build and learn is crucial to developing Executive Functions. Experts agree that children need to have fun outside of academic pursuits to build their Executive Functions like creativity, determination, organisation, self-control, social skills and autonomy.

Make friends, make mistakes, make a mess

We all have times in our lives where we remember learning a lesson – but how many of those were actually in the classroom? For most of us, they probably came when we were fearless and adventurous, unafraid to make mistakes and take risks. Experimental learning helps us find out more about the world around us and who we are, so we can take better care of ourselves and other people, and make better decisions. It’s a vital part of childhood. As much as we want to protect our children, the odd grazed knee is worth all the memories of running in the park, making friends and trying out new hobbies.

Persil has launched the Kids Today Project to encourage parents to give their children the space to explore the world around them and get messy, because Dirt is Good. There is a world of opportunity out there for your child. Time with parents, other children and even time alone to take in the world around them are all part of a child’s journey towards adulthood.

Get a fresh perspective on childhood

Watch and share Persil’s Kids Today videos and get a fresh perspective on childhood. Find out what city-living children would like to see in their neighbourhoods and remember how important your child’s play face is. See the world through a child's eyes and remember how it felt to be an explorer every day, discovering new territories, games and corners of your imagination.

For the world

Watch and share Persil’s Kids Today videos

and get a fresh perspective on childhood.

Act now

For me

Visit the Activities for Kids page

for ideas on how to help your child get the most out of every single day, visit the Activities for Kids page

Act now
Join the conversation

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For the world

Watch and share Persil’s Kids Today videos

and get a fresh perspective on childhood.

Act now

For me

Visit the Activities for Kids page

for ideas on how to help your child get the most out of every single day, visit the Activities for Kids page

Act now

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