Often, the answers to the big problems that face us in this world come in simple – or concentrated – solutions. This one could save 33 million litres of water and uses 40% less packaging – adding up to the equivalent of about 262 million shopping bags.
When putting a load in, we may not reflect on the fact that how we wash our clothes can make a difference to the environment. However, did you know that up to 58% of the greenhouse gas impact on our planet comes from the home? From the size of the bottles of detergent that we use, to the temperature of the water that we select; every choice that we make along the way matters.
By making sustainable choices in what we buy, and how we use the products, we can work to reduce the amount of greenhouses gases we release into the atmosphere and help face the challenges of climate change head on.
Helping our planet is a shared responsibility between people and businesses. At Unilever, we are committed to making products that are kind to the planet. But not only that, we want to make the choice of sustainability an easy one for busy families. In terms of laundry solutions, we realised that this meant the need for a concentrated laundry solution that uses less packaging, less water and produces less waste – whilst still maintaining the cleaning power to remove even the toughest of stains from little ones’ – and big ones’ - clothing.
Our detergent brand Persil’s liquid concentrate, which launched in 2007, is a third of the size it used to be from back when we first launched Persil’s diluted liquids. But it still gives the same number of washes! This innovative detergent uses 40% less packaging and only requires a third of the water. This means there’s less waste involved and a smaller amount of greenhouse gases released for every bottle used. This might not sound like a lot, but if everyone made the choice to switch to concentrates, there is potential to save in excess of 33 million litres of water and 665 tonnes of CO2 a year. That’s a mighty big change for one small choice!
The actions we take today will help us prepare for tomorrow. Click here to find out more about how you can ‘Reduce, Reuse and Recycle’ in your home.