For a Better Future
They say good things come in small packages. In the fight against climate change, this is proving to be the case! Compressing our deodorant packaging has already saved 16,600 tonnes of CO2 from entering our atmosphere, but it’s a fight that we cannot face alone. It requires people and organisations to unite and take action.
With approximately 3 billion cans of aerosols sold around the world every year, the need for developing eco-friendly cans that reduce our impact on the environment led us to the discovery of a new technology, which means we can produce deodorants that use less energy and fewer raw materials to help lower greenhouse gas emissions.
Unilever is committed to developing great products. But we want them to have the smallest possible impact on the environment whilst still offering the same, unbeatable values to families and helping to make every-day sustainable living a simple choice.
In 2013, after more than a decade of research and development, we successfully compressed our regular Sure, Dove, Vaseline and Lynx cans into smaller ones. Now, compressed deodorants use on average 25% less aluminium in the packaging and 50% less propellant gas. The cans have reduced in size from 150ml to 75ml and 250ml to 125ml, so they’re better for the environment and more convenient for you, while lasting just as long as the old packs! All this shrinking means 35% fewer lorries are needed on the roads, which means less pollution and a healthier planet.
As part of the Unilever Sustainable Living Plan, we are committed to halving the waste associated with the disposal of our products by 2020. The aluminium cans can be recycled after use. Even for the cans, which are not recycled, the reduced size means a smaller amount of waste is sent to landfill every year.
It’s testament to the importance of the fight against climate change that so many folks are taking action and switching over to compressed cans. It might not seem like our choices in the deodorant aisle matter but did you know that, if all of the 3 billion aerosol deodorants sold every year were compressed, we could save 21,000 tonnes of aluminium – that’s enough to make 10 million bikes! Since the compressed cans launched in 2013, people making the switch have already helped us save 16,600 tonnes of CO2 from being released into the Earth’s atmosphere.
With this in mind, and in order to ensure that we protect the long-term health of our planet, we have invited our competitors to take advantage of this knowledge and adopt our revolutionary new technology. We believe that, to truly make a difference, organisations must come together to take action. We have shared a how-to guide to assist in the manufacturing of smaller cans and encourage our peers to use the word “compressed” along with the green band that Unilever have pioneered. Through this initiative, we hope to see the deodorant industry, as a whole, reduce its aerosol carbon footprint by 25% in the near future - hopefully even more!
To find out more about Unilever’s mission to make compressed deodorants commonplace, visit: www.compresseddeodorants.com