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Brightfuture ambassador Kate Humble

BRIGHTFUTURE AMBASSADOR KATE HUMBLE

KNOWS HER TREES. DO YOU?

Trees are one of the most important natural defences in the fight against climate change, yet many of us have lost touch with the great outdoors. Kate Humble hopes Unilever’s #ForTheLoveOfTrees campaign will change this.

Climate change affects everyone on planet earth. It’s real and it’s changing the way all of us are living, even right here in the UK. From flash flooding and unprecedented storms to droughts. That’s why we have set up our #ForTheLoveOfTrees campaign with brightFuture supporter, Kate Humble, who has spent her whole life championing the outdoors, to help people reconnect with trees - one of our best tools in the fight against climate change.

Each time you step outside, you are likely to glance at a tree without even realising it. But would you be able to identify the UK’s five most common trees: Ash, Birch, Oak, Horse Chestnut and Beech? Unilever recently conducted a study to find out just how many of us are really in touch with our roots. Shockingly, only 1% of mums and kids could recognise all five!

This got us thinking about the nation’s knowledge of global deforestation and just how much of an impact it has on climate change. We asked Kate about the importance of forests, and why a little knowledge can go a long way in the fight against climate change:

“For people to care about the health of our planet, they have to have access to those areas, which are the lifeblood of the world. If we encourage people out into the great outdoors, allow them to explore, climb, play, and learn in a natural environment, that place will become special.”

When it comes to our #ForTheLoveOfTrees campaign and making the commitments outlined in this year’s COP21 climate agreement a reality, Kate believes that small changes, which reconnect us to trees in our everyday lives is the key to unlocking our love of trees. Kate hopes the campaign will help people discover, or re-discover, the wonder of trees.

“They are one of our most important natural resources, but they are also beautiful, fascinating and fun. Plant a tree, climb a tree or sit under a tree - trees are there for everybody to enjoy in the way they want to and I hope this will encourage them to do exactly that.”

On her farm alone, Kate has planted over a thousand native trees that serve as habitat for wildlife and lends a helping hand in keeping our planet healthy and happy.

Here are some of Kate’s top tips for how you can show your love for trees:

- Join an organisation, like Woodland Trust, and take part in their fantastic outdoor events for children and adults alike.
- Collect conkers and take part in some fearsome conker battles with your friends.
- Get out into the woods. You don’t have to live in the countryside to get in amongst the trees. As you’re kicking your way through the fallen leaves this Autumn, you’ll be treated to a magnificent display of colour!
- Plant a tree in your back garden and watch it grow. This is a great activity to involve your kids in.

We need your support! Get involved and help us spread the word. Click here and tell us why trees are special to you.

Photography by Clare Richardson.

For the world

Take Climate Action

Join Unilever and WWF to help protect 1 million trees and create a bright future for generations to come.

Act now

Show your love for trees!

Take a look at some of the ways you can help protect trees in your local area.

Act now

Our ‘Tree-fographic’ speaks for itself!

How much do we really know about UK trees, deforestation and climate change? Take a look.

Download

For me

Do you know what Climate Change is?

Learn more about it, how it is affecting us and what Unilever is doing to fight against it

Act now

“We can win the battle against deforestation”

Read the article from Unilever CEO, Paul Polman, recognising the threats posed by Climate Change.

Act now
Join the conversation

Keep updated

For the world

Take Climate Action

Join Unilever and WWF to help protect 1 million trees and create a bright future for generations to come.

Act now

Show your love for trees!

Take a look at some of the ways you can help protect trees in your local area.

Act now

Our ‘Tree-fographic’ speaks for itself!

How much do we really know about UK trees, deforestation and climate change? Take a look.

Download

For me

Do you know what Climate Change is?

Learn more about it, how it is affecting us and what Unilever is doing to fight against it

Act now

“We can win the battle against deforestation”

Read the article from Unilever CEO, Paul Polman, recognising the threats posed by Climate Change.

Act now

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