Voicing the Issues
Women Care About
Based on current trends, research suggests that it could be 118 years (or near year 2133) before women have the same rights and opportunities as men. In partnership with Vice and Broadly, Unilever is helping to bring the issues and experiences faced by women today out in the open, supporting a platform that will raise awareness and inspire change for women, worldwide.
Throughout history, women have fought for their rights. The accomplishments that have come about in driving gender equality did not happen by chance. They happened because women have stood up for their beliefs and influenced change, deliberately. Yet, women still face gender challenges, including discrimination, lack of access to employment, unequal pay and health and safety issues - to name just a few. This has got to change!
In summer 2015, Unilever supported the launch of Vice’s new female-focused channel, Broadly: a website and digital video channel that gives women a voice. Devoted to representing issues and experiences faced by women today, Broadly hones in on the topics that matter to women most to help raise awareness and drive positive change for women, everywhere. The channel features reporting and documentaries, with themes ranging from politics and culture to sex and fashion.
Eddy Moretti, Chief Creative Officer at Vice says: “There is an amazing group of strong, creative and dedicated women at Vice that are building this special new space within which they will be telling stories that matter to young women.”
At Unilever, we believe empowering women and girls is the single most important thing we can do to drive human development. Many of our brands are already hard at work to help create a bright future for women, including our hair care brand, TRESemmé, which has embarked on a programme to ensure women at the start of their careers are able to sustain their initial confidence and not fall behind on expectations.
TRESemmé sponsored Broadly’s "A Day With" film series. The series documents the challenges, compromises and wins of modern day women and focuses on three women that are succeeding in workplaces, typically dominated by men. The first episode (above) follows Denisse Aranda; a sports car enthusiast and one of the top engineers at NASA in America.
The series also features Misty Lee, the only female resident seance medium/magician in her workplace and Erin Teague, Director of Product at Yahoo! Fantasy Sports.
TRESemmé hopes to help women walk taller by providing them with the tools and support to gain confidence and make their mark in the workplace. In their research, TRESemmé has found that as much as 60% of women are prone to fall behind on expectations in their first five years of employment. To help change this, TRESemmé wants to help women create a strong presence and “Make Their Mark” in their chosen workplace, just as the inspirational women featured in Broadly’s “A Day With” series.
Through our Sustainable Living Plan, Unilever is committed to empowering 5 million women by 2020 across our business. 2016 is a year to reflect on the progress the world has made and celebrate the women, who have played an extraordinary role in the history of their countries and communities. Together, we can help make a difference and drive equality for women, everywhere. There has never been a better time.
To watch the full “A Day With" Series, sponsored by TRESemmé, click here.