Dove is helping young people
build body confidence and self-esteem
Did you know that 8 out of 10 girls with low body confidence are so concerned with the way they look that they opt out of important life activities? Together we believe we can make a difference and Dove is already working to help make girls unstoppable.
Dove has a vision of a world where beauty is a source of confidence, not anxiety. We believe no girl should be held back in life because of anxiety about how she thinks she looks. Beauty is expressed in different forms. Yet only 11% of girls globally would refer to themselves as ‘beautiful’. Low body confidence and poor self-esteem can have a damaging effect that seriously limits girls’ potential.
When girls hold themselves back because they don’t feel comfortable about the way they look, society misses out. A global study commissioned by Dove revealed that 8 out of 10 girls opt out of important life activities because they’re worried about the way they look. Studies in Finland, China and the U.S. show that girls’ relationship with the way they look has an impact on their academic performance: girls who think they are overweight, irrespective of their actual weight, have lower grades. And the negative impact of low body confidence continues later on in life, with 17% of women claiming they won’t go to a job interview and 8% missing work on days when they feel bad about the way they look.
Dove believes beauty should be a source of confidence, not anxiety so that girls can grow up to be confident and active members of society. The ‘Change One Thing’ film brings to life body confidence issues faced by the young people today:
Through the Dove Self-Esteem Project, we’re working to ensure the next generation grows up enjoying a positive relationship with the way they look to help our young people raise their self-esteem and realise their full potential.
In the UK, the Dove Self-Esteem Project works with Parents, Teachers, Mentors, Youth Leaders & Employees. Dove’s school workshop programmes, such as Confident Me, have reached millions of young people with our self-esteem education. In the UK and Ireland, in 2015 alone the Project ran expert facilitated school workshops to over 90,000 young people and provided PSHE accredited workshop materials to teachers to run their own workshops for over 180,000 more young people.
In 2013 Dove became the Founding Partner of the Be Real Campaign: Body Confidence for Everyone, working to change attitudes to body image in the UK and help all of us put our health above appearance and be confident in our bodies.
Through The Free Being Me programme in the UK and Ireland we have helped almost 200,000 Girl Guides learn about body confidence through fun and interactive activities.
Since it’s beginnings over 10 years ago, the Dove Self-Esteem Project has reached over 2 million young people in the UK and Ireland. Around the world, we have reached over 19 million in 138 countries. But it doesn’t end here. As part of our Unilever Sustainable Living Plan, Dove is committed to reach 20 million more around the world by 2020.
A bright future has already begun
By choosing Dove, we can work towards a world where even more girls develop the confidence to become unstoppable and where confidence is the real beauty. Whether you’re a parent, a teacher, a youth leader or a family friend, we have the tools to help you to make a difference.
Here are four ways you can make a difference to a young person’s confidence and self-esteem:
- Visit Dove’s parents page and download the Uniquely Me activity workbook to explore topics and articles that are relevant to your daughter. They are written and endorsed by experts and champions of girls' body confidence.
- Watch & share the Dove Legacy film to help raise awareness about how sensitive children are to their parent’s body confidence and belief systems.
- If you’re a teacher, Dove has a selection of free session tools available to use in school. This is a UK PSHE- endorsed curriculum-resource for teachers. Dove also offers schools a free teacher-training workshop to learn how to deliver the content with confidence. Visit the teaching resources page to find out more.
- If you’re a youth leader or mentor you can download activities, such as the Mindful Me Activity Guide for Girls – a mindful approach to boosting self-esteem and body confidence, developed by Dove’s Global Advisory Board.
When you choose Unilever, you help create a bright future.